1.4 Jury Profile – SASHA MARKOVA

SASHA MARKOVA

Founder

Gangs Of Kosmos, LA

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Sasha is the founder of Gangs Of Kosmos, the first agency ever to take on animals and nature directly as a client. Gangs of Kosmos recently launched their first campaign in California on behalf of their founding clients, the wild horses of America. #saveamericasunicorns.

Until recently, Sasha was a global creative director at Mother in London, then in Los Angeles. There, she worked on award-winning campaigns for Stella Artois and pioneered the wins of Headspace and The Academy Awards. She worked strongly on the Mother brand, most famously setting up Mother’s Psychic T-shirts and signing Jesus as a client, then getting him to photobomb Nigel Farage.

Before Mother, she set up the cult T-shirt company, I Love Boxie, which has been featured all over the internet and in the two seminal books on T-shirts in the 21st century.

She has spoken widely at SXSW and Cannes on using creativity for good and she was a founding member of Free The Bid.

I was born in …
London

I now live in…
Los Angeles

I’m listening to…
The theme tune from The Warriors

Watching…
The last episode of Twin Peaks for the seventeenth time.

Reading…
The Hidden Life Of Trees

I wish I’d known when I was 18 that…
Coincidences aren’t just flukes.

Sometimes I wish I were …
On the moon, looking back at earth and experiencing the epic overview effect

What epitomises right now?
We’re at the beginning of a shift into a new paradigm.

Where’s the next creative centre…
We’re at the end of an old world, with a new story being birthed into the world. Anybody who’s truly creative has a responsibility to lend their voice to that story. That is the creative place to be.

Best advice you’ve ever been given…
‘The most radical thing you can do is give something with no perceived value, value.’
And also ‘if everyone likes what you’re doing, you’re fucked.’

In the end what really matters…
Just doing what you were meant to do here.