1.4 Jury Profile – Melanie Bridge

MELANIE BRIDGE

Film Director and Managing Partner

The Sweet Shop

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With fifteen years’ experience of creating visually rich and innovative spots, New Zealand Director Melanie Bridge has made a name for herself by consistently delivering cutting edge work that blends the fantastical with the real.

Named one of the ‘Top 100 Directors in the World’ by Shots Magazine, Melanie’s background as a leading commercial photographer combined with her extraordinary eye for fashion, art direction and design has resulted in an array of international awards ranging from Clios to D&AD Awards.

Her debut spot for Xenical, entitled ‘I’d Like’, first brought Melanie international attention for its ground breaking style which blended hand crafted animation techniques with state-of-the-art post effects. Since then, her work has continued to push visual boundaries and carefully cultivated performance to create memorable pieces. Melanie’s recent work has been for clients, including Dove, Dulux, Kraft, Nike, Coca-Cola and Huggies.

Melanie is one of the Founding Partners of global boutique production company, The Sweet Shop.

I was born in … 
Small town Masterton, NZ

I now live in… 
Auckland NZ

I’m listening to… 
Leonard Cohen 

Watching… 
Ozark 
 
Reading… 
The Light Between Oceans by M.L. Stedman 

Dreaming of… 
Summer

I wish I’d known when I was 18 that… 
Everything is going to be OK

Sometimes I wish I were … 
A plastic surgeon

My most valuable social media app is… 
Instagram

What’s not to love about… 
Baby goats

What epitomises right now?… 
The dog filter and gluten free diets

Best advice you’ve ever been given… 
Sleep on it

In the end what really matters… 
Family and friends